About Us

Welcome to Digital Fox, a full-stack digital marketing agency based in the vibrant suburb of Woodstock, Cape Town. Our story began in 2019 when Sarah Heintz, our founder, took a leap of faith and started Digital Fox as a paid advertising agency. Fast forward through years of tireless dedication and passion, and you’ll find an evolved Digital Fox serving clients worldwide. Today, Digital Fox is an end-to-end agency, proudly offering our network of clients a range of results-driven services, including social media, website development and design tailored to your brand. Our dynamic team, affectionately known as the Foxden, has grown exponentially, even branching into a German Paid Advertising division in 2023.

Our Values

THE FOX DEN ALLIANCE

We value COLLABORATION, open COMMUNICATION, and RESPECT within our team and with clients. EFFICIENCY is key, as well as leveraging and TRUSTING in everyone's skills to form strong PARTNERSHIPS for holistic solutions.

INSATIABLE MINDSET

We are FORWARD THINKING, LIFELONG LEARNERS, forever QUESTIONING to push ourselves further in this ever-evolving landscape. INNOVATION, STRATEGY and being ANALYTICALLY + CONCEPTUALLY STRONG guide our approach to every aspect of our work.

EQUIPPED INDEPENDENCY

We embrace taking INITIATIVE and ACCOUNTABILITY when goals aren’t met, and strive for QUALITY and CONSISTENCY in what we produce. Maintaining STRUCTURE in our workflows ensures reliable, sustainable solutions and client satisfaction. We aren’t just problem solvers, we’re PROBLEM ANTICIPATORS, maintaining a dynamic environment to facilitate ADAPTATION.

Meet Our Team

Sarah Heintz
Founder & Digital Marketing Strategist

Holding a Master’s in Psychology from Germany, her place of birth and upbringing, combined with 9 strong years of learning, hard work across Europe and Cape Town, and determination, has led Sarah to go out on her own and open Digital Fox. Sarah is a PPC expert and a Digital Media Strategist – taking in marketing strategies holistically to ensure the client’s success.

Born in the picturesque town of Speyer, Germany, Sarah attended a well-known girls school and, after graduating from high school with distinction, she decided to follow her strong interest in Psychology at the University of Koblenz-Landau. As a student still, Sarah’s first experience in the working world was in Frankfurt as a part of the Strategic Human Resources Management team at Deutsche Bank AG in 2008.

Post completing her experience at DB AG, Sarah headed off to carry on her studies in Finland as a study abroad programme. This was a great place to not only engage in her Psychology major but also to broaden her English skills and travel around Europe. During these 6 months, Sarah managed to explore Dublin, London, Stockholm, Moscow, and to go beyond the polar circle and witness the Northern Lights. Post her time in Finland, Sarah came back to another work-experience stint of 5 months as a Junior Consultant at Kienbaum Management Consultants near Cologne. Here, Sarah learned all about Change Management and its application.

In 2010, Sarah’s master’s thesis choice led her to the Research & Development department at Mercedes-Benz in Stuttgart where she developed an engaging learning programme for the team specifically tasked with manufacturing the SLS AMG. With graduation looming, and the wanderlust setting in, Sarah signed up for an internship in Cape Town. Returning to her initial interests in HR, Sarah worked as a recruiter for Students Go Abroad. This choice would lead Sarah to find her forever home and eventually tie in her education in Psychology with the demands of the digital age. Until founding Digital Fox in 2019, Sarah grew in her field through substantial experiences across Cape Town. This included IT work for PixelFaerie and recruitment for 2 years at Arbeiten in Kapstadt.

Finally, it led Sarah to 5 solid years at Traffic Brand, where she grew through the ranks from junior to senior campaign manager, and finally to being a full-fledged Digital Media Strategist - working closely with brands to help them grow. 9 strong years of learning, hard work, and determination led Sarah to go out on her own and open Digital Fox. The idea behind Digital Fox is to marry Psychology and digital advertising to effectively grow the client’s business to its full potential.

sarah

Sarah Heintz

Founder & Digital Marketing Strategist

Brittni van Zyl - Key
Head of Digital Operations & Strategy

Brittni has a love for all things marketing that has been developed from her creative, energetic and competitive spirit. She has an undergraduate in BCom Marketing Management and went onto complete her BCom Marketing Management Honours degree, both from the University of Pretoria.

Brittni has a background working in a variety of different industries through client challenges in her honours year however her work experience in marketing is based in the construction and design industry where she developed her skills as well as others such as interior design through a certificate course and assisting in designing client’s future homes.

Outside of work, Brittni is a nature lover and adventurer at heart; whether it be climbing a mountain, training for her next hike, traveling to new places, trying new foods or meeting new people, Brittni is happiest when on an adventure.

brittni

Brittni van Zyl

Head of Digital Operations & Strategy

Luke Visser
Head of Design

Luke has a BA Honours degree in Graphic design from Vega School of Brand Leadership. His strengths lie in a constant drive to further his understanding of both the new and old in design. He aspires to hone his talent and seek inspiration wherever it may lie.

He is a Durban native with a love for the outdoors, history and the occasional well-timed joke. His passion for visual storytelling lends a curiosity that drives him to understand and deliver a client’s creative vision.

luke

Luke Visser

Head of Design

Yolande Cattin
Head of Social Media

As a dual South African / French citizen, Yolande grew up in multiple countries (UAE, Italy, France). Her multicultural background has helped her connect on both personal and professional levels with people from all over the world. Her adaptability skills 

Yolande moved to the Netherlands to pursue her studies. She successfully completed her Bachelor’s in Communication and Media, and consequent Master’s of Science in Marketing Management at Rotterdam School of Management, Erasmus University. 

Soon after, she moved to Cape Town. With experience in marketing, social media, public relations and sales, she decided to further dive into marketing and strategy. Yolande is very excited to have joined the Fox Den, and to be the link between clients and her team. She likes being organised yet creative when coming up with strategies. She is a team player, and likes working with others to share ideas. The digital marketing world is a new area she is venturing in, and is eager to both apply and develop her skills. 

When she’s not in the office, you will find Yolande trail running, on a beach, reading, or cooking.  She loves the outdoors and is on the constant lookout for the next adventure to embark on. Cape Town has made reconnecting with her South African roots an experience worth remembering. 

yolande

Yolande Cattin

Head of Social Media

Shandon Taylor
Client & Team Success

As the Client and Team Success Specialist, Shandon focuses on optimising workflows, fostering collaboration, and providing support to both clients and the team. Shandon handles key administrative functions, including invoicing, client liaison, team logistics, and ensuring the Digital Fox team remains organised and efficient.

In addition to this role, Shandon is a multifaceted professional – serving as a Yoga Teacher, Life & Business Coach, and Qualified Integrative Somatic Therapist. Shandon brings a holistic perspective to their work, blending wellness with productivity to create sustainable and successful outcomes for both clients and teams.

Outside of work, Shandon enjoys hiking, spending time outdoors, and painting, which provide a balanced and creative outlet to recharge and maintain a sense of well-being.

Shandon(1)

Shandon Taylor

Client & Team Success

Alex Stander
Social Media Account Manager

Born in Gqeberha and raised in Cape Town, Alex began her professional career in hospitality. Her drive to understand people led her down the digital marketing path. After completing a variety of courses, Alex found her true destiny: becoming an expert at PPC and eventually SEO. And with that, Digital Fox has become the mothership of her journey.

When Alex is not training to be the next marketing guru, she is running after her two kids, socialising, and discovering hidden gems in and around the Western Cape countryside.

alex

Alex Stander

Social Media Account Manager

Tracy Johnson
Social Media Account Manager

Meet Tracy, our new social media account manager. For Tracy, becoming a social media manager was a natural fit. 

With a background in design, communications, video editing, and a keen interest in wellness, entrepreneurship travel, and psychology, social media became the perfect "one-passion-fits-all" role for her innate curiosity.

She began freelancing as a content creator in 2021, quickly taking on the independent management of social media accounts for several small businesses. Over time, her passion for building client relationships and crafting creative strategies only deepened.

Now, after three years of working independently, Tracy is thrilled to continue growing her skills and play an active role in the success of our dynamic team.

tracy

Tracy Johnson

Social Media Account Manager

Emilio Gharbaharan  Paid Media Account Manager

Emilio is a recent graduate hailing from the idyllic South Coast of KwaZulu-Natal, where he has cultivated a passion for the written word. Having completed a Bachelor of Arts degree in English and Communication Science at Varsity College, he is an ever-growing, ever-learning individual, eager to expand his horizons in the professional sphere.Emilio's academic journey during the pandemic was a testament to his adaptability, which has equipped him with the skills necessary to thrive in a fast-paced environment. In addition, he pursued a TEFL certificate to enhance his communication skills, underscoring his dedication to lifelong learning.Driven by a relentless pursuit of excellence, Emilio takes great pride in producing the highest-quality work and endeavours to elevate his craft with every challenge. He recognises digital marketing as a new and exciting opportunity to make his mark.Beyond his professional pursuits, Emilio is a motorsports enthusiast, an avid blogger, and a painter.

emilio

Emilio Gharbaharan

Paid Media Account Manager

Ismail Metedad
Paid Media Account Manager​

Ismail is a multi-talented, creative, and analytics-driven thinker who expresses himself through various forms of art, including drawing, painting, and producing humorous, engaging videos. He has even taken on roles as a movie extra, exploring storytelling from a different angle.

Originally from Durban, he has lived in Johannesburg and now calls Cape Town home – an experience that has allowed him to learn from and engage with diverse people, cultures and perspectives. Currently a third-year Finance Management student, Ismail has developed strong analytical and numerical abilities through his work with data and performance insights.

Outside of work, he’s drawn to nature and outdoor activities, believing that inspiration is found in open spaces and new environments. The world is a canvas, and Ismail intends to explore it, learn from it, and leave his own colours behind.

Ismail-Metedad

Ismail Metedad

Paid Media Account Manager

Rebecca Lötter
Paid Media Account Manager​

Rebecca is a BCom Marketing graduate originally from Port Elizabeth and now based in Cape Town. She has joined Digital Fox as a Paid Media Intern, where she is excited to expand her understanding of digital marketing, with a particular focus on paid media and Meta platforms, and to learn from a fast-paced and creative team.

Outside of work, Rebecca is also a florist. She enjoys spending time outdoors, being at the beach, catching up with friends, and exploring the beautiful city she now calls home.

Rebecca Lotter (1)

Rebecca Lötter

Paid Media Account Manager

Shane Missoe
Paid Media Account Manager

Shane is a results-driven digital marketer with over 2 years of experience in the Privacy Solutions and Entertainment Technology space. He specialises in scaling mid-sized companies through high-performance Google Ads strategies, advanced conversion optimisation, and revenue-focused campaign management.

Beyond media buying, he brings strong direct-response copywriting expertise, crafting compelling ad copy and messaging. His core expertise lies in generating high-quality sign-ups, app installs, subscriptions, and digital downloads by building scalable acquisition funnels that convert traffic into paying users.

From campaign architecture to landing page alignment, Shane focuses on the entire customer journey. He helps brands maximise ROAS and transform ad spend into sustainable revenue growth through data-driven decision-making and continuous optimisation.

Shane

Shane Missoe

Paid Media Account Manager

Sebastian Koch

Digital Designer

Sebastian is a passionate and highly motivated creative professional with a BA in Visual Communication, holding a double major in Graphic and Motion Design. He brings a unique blend of artistic flair and technical expertise, underpinned by a deep appreciation for diverse design media shaped by lifelong curiosity and enthusiasm for creative expression. 

In his spare time, he thrives outdoors and channels his creative energy into styling himself and curating his friends' outfits.

Sebastian Koch

Sebastian Koch

Digital Designer

Ankia Heyneman
Graphic Design Intern

Ankia is a third-year Graphic Design student at the AAA School of Advertising, completing her degree in Creative Brand Communication at the end of 2025. She is a passionate and driven designer with a strong focus on advertising, social media, branding, and photography. Skilled in Adobe Creative Suite and other industry-relevant software, Ankia combines creativity and technical expertise to deliver thoughtful, impactful visual solutions.

Outside of work, Ankia enjoys exploring her creativity through sketching and crocheting. She also has an interest in photography, with a particular love for wildlife and nature photography.

Ankia-Heyneman

Ankia Heyneman

Graphic Design

Nabeelah Abrahams
Graphic Designer

Based in Cape Town, Nabeelah is a graphic designer with a profound passion for every facet of design. She approaches each project with purpose and a curious mind, whether it's a quick, demanding task or a detailed, long-form creative brief.

Nabeelah’s creativity extends beyond design. Outside of the office, she stays inspired by engaging with the world of art, including film, music, and various creative mediums.

Nabeelah

Nabeelah Abrahams

Graphic Designer

Tristan Olivier
Social Media & Web Coordinator

Tristan holds a degree in Marketing Communication from the AAA School of Advertising. Through previous roles, he has gained experience working in structured and regulated environments, where accuracy and consistency are important. He has also been involved in website development and content strategy to support a strong digital presence and user experience.

Tristan enjoys working collaboratively and values structure when developing ideas, while still allowing space for creativity. He is interested in building human-centred brands and creating digital work that is clear, practical, and intentional.

Outside of work, Tristan enjoys staying active, working on creative projects and continuing to learn. He values steady growth, curiosity and being part of teams where ideas can be shared and developed.

Tristan

Tristan Olivier

Social Media & Web Coordinator

Kelsey Mackriel
Content Specialist

Kelsey, born in the city of Cape Town, has lived the diverse culture of South Africa, having called three different provinces home. Gaining her BA in Live Performance from AFDA, she loves a compelling narrative that draws in an audience.

As someone who has a keen eye for detail, she hopes to develop content strategies that amplify brands and fuel business growth as a Content Specialist.

When she isn’t working, you’ll find Kelsey jamming to classical tunes, experimenting with new foods or getting lost in a good book.

Kelsey

Kelsey Mackriel

Content Specialist

Joffre Panchana
Web & Graphic Designer

Joffre Panchana, originally from Ecuador, studied advertising and graphic design at ITSU before starting work in 2004 for Publigrata advertising agency as a graphic designer. Joffre focused on a myriad of tasks such as brand identity, print campaigns, photo retouching, packaging, stationery, logos, etc. In 2008, Joffre decided to further his skills by studying website design and development, as well as programming, over the course of 2 years in an IT College in Buenos Aires, Argentina.

After completing his studies, Joffre started working remotely for companies based in New York, all across Europe, and South Africa. As a freelance developer, Joffre worked on a variety of projects from logotype, branding, and websites to focusing on building entire e-commerce websites.

Visiting Cape Town in 2012, Joffre fell in love with the city and decided he had to spend more time here. One of Joffre’s earliest projects in the mother city was developing the website for Greenpoint's beloved The Piano Bar, which then connected him to many more clients. Since then, he has worked with several local clients; fulfilling a multitude of requests, from logo design, stationery, brand identity, video, and drone footage, and complex e-store sites. Joffre is also skilled in Search Engine Optimization, building and setting up Chatbots, and creating video content for social media.

joffre

Joffre Panchana

Web & Graphic Designer