About Us

Welcome to Digital Fox, a full-stack digital marketing agency based in the vibrant suburb of Woodstock, Cape Town. Our story began in 2019 when Sarah Heintz, our founder, took a leap of faith and started Digital Fox as a paid advertising agency. Fast forward through years of tireless dedication and passion, and you’ll find an evolved Digital Fox serving clients worldwide. Today, Digital Fox is an end-to-end agency, proudly offering our network of clients a range of results-driven services, including social media, website development and design tailored to your brand. Our dynamic team, affectionately known as the Foxden, has grown exponentially, even branching into a German Paid Advertising division in 2023.

Our Values

THE FOX DEN ALLIANCE

We value COLLABORATION, open COMMUNICATION, and RESPECT within our team and with clients. EFFICIENCY is key, as well as leveraging and TRUSTING in everyone's skills to form strong PARTNERSHIPS for holistic solutions.

INSATIABLE MINDSET

We are FORWARD THINKING, LIFELONG LEARNERS, forever QUESTIONING to push ourselves further in this ever-evolving landscape. INNOVATION, STRATEGY and being ANALYTICALLY + CONCEPTUALLY STRONG guide our approach to every aspect of our work.

EQUIPPED INDEPENDENCY

We embrace taking INITIATIVE and ACCOUNTABILITY when goals aren’t met, and strive for QUALITY and CONSISTENCY in what we produce. Maintaining STRUCTURE in our workflows ensures reliable, sustainable solutions and client satisfaction. We aren’t just problem solvers, we’re PROBLEM ANTICIPATORS, maintaining a dynamic environment to facilitate ADAPTATION.

Meet Our Team

Sarah Heintz
Founder & Digital Marketing Strategist

Holding a Master’s in Psychology from Germany, her place of birth and upbringing, combined with 9 strong years of learning, hard work across Europe and Cape Town, and determination, has led Sarah to go out on her own and open Digital Fox. Sarah is a PPC expert and a Digital Media Strategist – taking in marketing strategies holistically to ensure the client’s success.

Born in the picturesque town of Speyer, Germany, Sarah attended a well-known girls school and, after graduating from high school with distinction, she decided to follow her strong interest in Psychology at the University of Koblenz-Landau. As a student still, Sarah’s first experience in the working world was in Frankfurt as a part of the Strategic Human Resources Management team at Deutsche Bank AG in 2008.

Post completing her experience at DB AG, Sarah headed off to carry on her studies in Finland as a study abroad programme. This was a great place to not only engage in her Psychology major but also to broaden her English skills and travel around Europe. During these 6 months, Sarah managed to explore Dublin, London, Stockholm, Moscow, and to go beyond the polar circle and witness the Northern Lights. Post her time in Finland, Sarah came back to another work-experience stint of 5 months as a Junior Consultant at Kienbaum Management Consultants near Cologne. Here, Sarah learned all about Change Management and its application.

In 2010, Sarah’s master’s thesis choice led her to the Research & Development department at Mercedes-Benz in Stuttgart where she developed an engaging learning programme for the team specifically tasked with manufacturing the SLS AMG. With graduation looming, and the wanderlust setting in, Sarah signed up for an internship in Cape Town. Returning to her initial interests in HR, Sarah worked as a recruiter for Students Go Abroad. This choice would lead Sarah to find her forever home and eventually tie in her education in Psychology with the demands of the digital age. Until founding Digital Fox in 2019, Sarah grew in her field through substantial experiences across Cape Town. This included IT work for PixelFaerie and recruitment for 2 years at Arbeiten in Kapstadt.

Finally, it led Sarah to 5 solid years at Traffic Brand, where she grew through the ranks from junior to senior campaign manager, and finally to being a full-fledged Digital Media Strategist - working closely with brands to help them grow. 9 strong years of learning, hard work, and determination led Sarah to go out on her own and open Digital Fox. The idea behind Digital Fox is to marry Psychology and digital advertising to effectively grow the client’s business to its full potential.

sarah

Sarah Heintz

Founder & Digital Marketing Strategist

Brittni van Zyl - Key
Team Lead & Key Account Manager

Brittni has a love for all things marketing that has been developed from her creative, energetic and competitive spirit. She has an undergraduate in BCom Marketing Management and went onto complete her BCom Marketing Management Honours degree, both from the University of Pretoria.

Brittni has a background working in a variety of different industries through client challenges in her honours year however her work experience in marketing is based in the construction and design industry where she developed her skills as well as others such as interior design through a certificate course and assisting in designing client’s future homes.

Outside of work, Brittni is a nature lover and adventurer at heart; whether it be climbing a mountain, training for her next hike, traveling to new places, trying new foods or meeting new people, Brittni is happiest when on an adventure.

brittni

Brittni van Zyl

Team Lead & Key Account Manager

Alexandra Krax

German Speaking Account & Project Manager

Born and raised in Germany, Alexandra grew up in a town called Marl which is best-known for the Grimme-Preis - a German TV-Award. 

After finishing her Abitur 10 years ago, she made the move to Cape Town where her main priority was to use her German language skills in her professional life. 

As a self-proclaimed “workaholic”, she is passionate about translations and marketing (a love she discovered while on maternity leave)

With many years as a freelancer, she has experience in both corporate environments and marketing agencies working as a translator and performance marketer. 

When she’s not at work, she’s a mom to a 5-year-old son named Ira and a crazy 9-year-old Husky named Blizzard. 

She’s super excited to work with all the foxes and join the Digital Fox Team!

alexandra

Alexandra Krax

German Speaking Account & Project Manager

Patson Pedzisayi
Senior Account & Campaign Manager - E-Commerce

PPC Specialist, Patson Pedzisayi comes from Harare, Zimbabwe. He has gone from strength to strength in his interests of the arts from law to marketing.

His passion for all things digital makes him a key player in the Digital Fox team. When he isn’t creating ads or strategising, he enjoys keeping up with the latest marketing trends online as well as getting stuck into a good book. 

Patson is an incredibly driven and innovative person and he is always up for a challenge which makes him an attribute to the team.

patson

Patson Pedzisayi

Senior Account & Campaign Manager - E-Commerce

Emilio Gharbaharan  Copywriter & PPC Intern

Emilio is a recent graduate hailing from the idyllic South Coast of KwaZulu-Natal, where he has cultivated a passion for the written word. Having completed a Bachelor of Arts degree in English and Communication Science at Varsity College, he is an ever-growing, ever-learning individual, eager to expand his horizons in the professional sphere.Emilio's academic journey during the pandemic was a testament to his adaptability, which has equipped him with the skills necessary to thrive in a fast-paced environment. In addition, he pursued a TEFL certificate to enhance his communication skills, underscoring his dedication to lifelong learning.Driven by a relentless pursuit of excellence, Emilio takes great pride in producing the highest-quality work and endeavours to elevate his craft with every challenge. He recognises digital marketing as a new and exciting opportunity to make his mark.Beyond his professional pursuits, Emilio is a motorsports enthusiast, an avid blogger, and a painter.

emilio

Emilio Gharbaharan

Copywriter & PPC Intern

Alex Stander
Social Media Manager & Implementation Specialist

Born in Gqeberha and raised in Cape Town, Alex began her professional career in hospitality. Her drive to understand people led her down the digital marketing path. After completing a variety of courses, Alex found her true destiny: becoming an expert at PPC and eventually SEO. And with that, Digital Fox has become the mothership of her journey.

When Alex is not training to be the next marketing guru, she is running after her two kids, socialising, and discovering hidden gems in and around the Western Cape countryside.

alex

Alex Stander

Social Media Manager & Implementation Specialist

Luke Visser
Graphic Design Lead and Art Director

Luke has a BA Honours degree in Graphic design from Vega School of Brand Leadership. His strengths lie in a constant drive to further his understanding of both the new and old in design. He aspires to hone his talent and seek inspiration wherever it may lie.

He is a Durban native with a love for the outdoors, history and the occasional well-timed joke. His passion for visual storytelling lends a curiosity that drives him to understand and deliver a client’s creative vision.

luke

Luke Visser

Graphic Design Lead and Art Director

Maya Cottee
Junior Graphic Designer

Maya is a talented designer, who has just completed her final year of Graphic Design and Illustration at the Cape Town Creative Academy. She is passionate about various design fields, namely illustration, poster design, brand identity, conceptual design and logo design - bold colours and striking visuals fill her creative appetite!

She has freelance experience working with smaller clients, helping them create and mould their visual identity and build their social media aesthetic.

Outside of work, Maya loves binge watching TV shows – her current favourite is Queen Charlotte: A Bridgerton Story.

maya

Maya Cottee

Junior Graphic Designer

Griffin Constant 

Senior Digital Designer

Griffin is a Senior Digital Designer with a contagious passion for creativity – whether it’s animating a scene, designing a campaign, or writing up the next big experimental idea. With a BA in Graphic Design and certification in Videography and Film, they’ve spearheaded successful marketing and design campaigns that marry innovation and strategy. A self-proclaimed "pixel perfectionist," they’ve managed to tame their inner perfectionist beast... mostly.

When they’re not pushing pixels or attempting voice-over magic, you can find them unwinding on hiking trails, streaming on Twitch, or indulging in their favourite horror movies. Between work and their dog Nutmeg (a creative consultant in disguise), there’s never a dull moment – unless, of course, they’re stuck in a meeting without coffee.

Griffin

Griffin Constant

Senior Digital Designer

Chantelle Robeck

Junior Web Developer and Assistant Project Manager

Chantelle is a dedicated and driven Web Developer & Assistant Project Manager. With a passion for creating user-friendly web experiences and an eye for detail, Chantelle combines her technical skills with project management expertise to bring digital projects to life smoothly and efficiently. Known for her collaborative approach and commitment to excellence, she actively supports project goals, ensuring timely delivery and effective communication across teams. Enthusiastic about continuous learning and innovation, Chantelle is excited to contribute to Digital Fox’s mission to provide outstanding digital solutions that drive client success.

In her role, she is responsible for assisting in the planning and execution of web development projects, ensuring that client objectives are met with precision and professionalism. She works closely with cross-functional teams to streamline processes, troubleshoot issues, and uphold high standards for code quality and design. Known for her detail-oriented approach, Chantelle is always eager to refine and optimise digital experiences that resonate with end-users.

Passionate about growth, she continuously seeks to expand her skill set, staying updated on industry trends and technologies to bring fresh ideas and innovative solutions to Digital Fox’s clients. With a warm and collaborative nature, she values open communication and is committed to fostering positive, productive relationships within the team and with clients alike.

chantelle

Chantelle Robeck

Junior Web Developer and Assistant Project Manager

Yolande Cattin
Account Manager

As a dual South African / French citizen, Yolande grew up in multiple countries (UAE, Italy, France). Her multicultural background has helped her connect on both personal and professional levels with people from all over the world. Her adaptability skills 

Yolande moved to the Netherlands to pursue her studies. She successfully completed her Bachelor’s in Communication and Media, and consequent Master’s of Science in Marketing Management at Rotterdam School of Management, Erasmus University. 

Soon after, she moved to Cape Town. With experience in marketing, social media, public relations and sales, she decided to further dive into marketing and strategy. Yolande is very excited to have joined the Fox Den, and to be the link between clients and her team. She likes being organised yet creative when coming up with strategies. She is a team player, and likes working with others to share ideas. The digital marketing world is a new area she is venturing in, and is eager to both apply and develop her skills. 

When she’s not in the office, you will find Yolande trail running, on a beach, reading, or cooking.  She loves the outdoors and is on the constant lookout for the next adventure to embark on. Cape Town has made reconnecting with her South African roots an experience worth remembering. 

yolande

Yolande Cattin

Account Manager

Tracy Johnson
Social Media Account Manager

Meet Tracy, our new social media account manager. For Tracy, becoming a social media manager was a natural fit. 

With a background in design, communications, video editing, and a keen interest in wellness, entrepreneurship travel, and psychology, social media became the perfect "one-passion-fits-all" role for her innate curiosity.

She began freelancing as a content creator in 2021, quickly taking on the independent management of social media accounts for several small businesses. Over time, her passion for building client relationships and crafting creative strategies only deepened.

Now, after three years of working independently, Tracy is thrilled to continue growing her skills and play an active role in the success of our dynamic team.

tracy

Tracy Johnson

Social Media Account Manager

Sean Smuts
Lead Generation Specialist

Sean is a seasoned media and sales professional with a career spanning multiple industries, from radio and music to digital marketing and customer experience. Originally from Fourways, Johannesburg, he moved to Cape Town two years ago to pursue new opportunities.  

His journey includes roles such as Label Marketing Manager in the music industry, airtime sales at 702, and being a founding member of RadMark (now MediaMark), where he helped drive advertising sales for top radio stations like KFM, East Coast Radio, YFM, Kaya FM, and more. Sean also served as Brand Manager at East Coast Radio, promoting the brand to agencies in Johannesburg and Cape Town.  

His career expanded into technology sales with HTC, managing key accounts like Virgin Active, before venturing into entrepreneurship—building and selling a successful events photography and digital photo booth business to Primedia. He later led direct sales at Kaya FM, worked on the relaunch of LM Radio, and drove business development for TQ Group’s retail digital screens and ICT digital marketing solutions.  

Most recently, Sean worked in sales at eKomi, focusing on customer experience solutions. Now, at Digital Fox, he brings his wealth of experience in media sales, lead generation, and digital marketing to drive business growth and revenue.  

Outside of work, Sean is a proud single dad to his two sons, Luke (18) and Logan (15), and passionate about the Cape Town lifestyle.

Sean-Smuts-photo(1)

Sean Smuts

Lead Generation Specialist

Jaydi Charles
Paid Media Executive

Jaydi Charles is a Paid Media Executive with over 5 years of experience driving results across major digital advertising platforms. Well-versed in Meta, TikTok, and LinkedIn campaigns, Jaydi's true expertise lies in Google Ads, where he excels at optimising performance and ROI.

Throughout his career, Jaydi has successfully managed campaigns across diverse industries, including construction, retail, financial services, and agriculture.

Jaydi(1)

Jaydi Charles

Paid Media Executive

Shandon Taylor
Client & Team Success

As the Client and Team Success Specialist, Shandon focuses on optimising workflows, fostering collaboration, and providing support to both clients and the team. Shandon handles key administrative functions, including invoicing, client liaison, team logistics, and ensuring the Digital Fox team remains organised and efficient.

In addition to this role, Shandon is a multifaceted professional – serving as a Yoga Teacher, Life & Business Coach, and Qualified Integrative Somatic Therapist. Shandon brings a holistic perspective to their work, blending wellness with productivity to create sustainable and successful outcomes for both clients and teams.

Outside of work, Shandon enjoys hiking, spending time outdoors, and painting, which provide a balanced and creative outlet to recharge and maintain a sense of well-being.

Shandon(1)

Shandon Taylor

Client & Team Success

Tina Giannopoulos
PPC Intern

Born and raised in Johannesburg, Tina followed her brother’s footsteps to Cape Town at 18 to study Business Science at the University of Cape Town. Initially focused on economics and finance, she felt something was missing, a creative side she needed to explore.

It wasn’t until a conversation with her mother that she had her “Eureka” moment. Reminded of how, as a child, she would enthusiastically analyse and dissect advertisements during car rides, she recognised that marketing had always been a part of her DNA. From that moment on, she knew she had found her true calling.

Shifting to marketing, she worked as a junior analyst at Delta Victor Bravo in 2023, gaining hands-on experience in marketing analytics. In 2024, during her honours year, she further honed her skills through freelance digital marketing work.

Graduating with distinction in Business Science in Marketing (Honours), she remains committed to expanding her knowledge. In August 2025, she plans to pursue a Master’s in International Business Management, with Austria or Germany as her top study-abroad choices.

Tina(1)

Tina Giannopoulos

PPC Intern

Kelly-Anne Broughton
Graphic Design Intern

Kelly-Anne was born in Namibia and raised in South Africa. She is a third-year graphic design student at the Cape Peninsula University of Technology in Cape Town. Kelly-Anne is passionate about creating designs that communicate clearly and enjoys taking on new projects to learn and grow in the design industry. She is skilled in Adobe InDesign, Illustrator, and Photoshop and hopes to expand her creativity and explore motion graphics in the future. Her focus is on illustration, and she dreams of working in advertising abroad one day.

In addition to graphic design, Kelly-Anne is a TEFL-certified online English tutor. She loves helping people learn and enjoys meeting people from different countries and cultures. In her free time, she enjoys a cup of coffee while painting abstract art, and has a love for reading romance novels. Her favourite author is Colleen Hoover, and her top favourite book is “All Your Perfects”. Kelly-Anne loves simple things like beautiful views and travel, and while she hasn’t travelled much yet, it remains one of her biggest interests.

Kelly-Anne

Kelly-Anne Broughton

Graphic Design Intern

Joffre Panchana
Web & Graphic Designer

Joffre Panchana, originally from Ecuador, studied advertising and graphic design at ITSU before starting work in 2004 for Publigrata advertising agency as a graphic designer. Joffre focused on a myriad of tasks such as brand identity, print campaigns, photo retouching, packaging, stationery, logos, etc. In 2008, Joffre decided to further his skills by studying website design and development, as well as programming, over the course of 2 years in an IT College in Buenos Aires, Argentina.

After completing his studies, Joffre started working remotely for companies based in New York, all across Europe, and South Africa. As a freelance developer, Joffre worked on a variety of projects from logotype, branding, and websites to focusing on building entire e-commerce websites.

Visiting Cape Town in 2012, Joffre fell in love with the city and decided he had to spend more time here. One of Joffre’s earliest projects in the mother city was developing the website for Greenpoint's beloved The Piano Bar, which then connected him to many more clients. Since then, he has worked with several local clients; fulfilling a multitude of requests, from logo design, stationery, brand identity, video, and drone footage, and complex e-store sites. Joffre is also skilled in Search Engine Optimization, building and setting up Chatbots, and creating video content for social media.

joffre

Joffre Panchana

Web & Graphic Designer

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